Microsoft Surface sales below 1 million units for December quarter, says analyst

microsoft-surface-tabletDespite the marketing buzz surrounding Microsoft’s Surface tablet, it is having very little retail success, with December quarter sales expected to be below 1 million units. According to Forbes, brokerage firm Detwiler Fenton have concluded that Microsoft’s tablet strategy is “in disarray.”

While sales estimates were approximately 1-2 million sales, it seems that the sales are more in the 500,000 to 600,000 region.

This could be attributed to a few key factors. Firstly, the Surface is only available through Microsoft.com, or in a small number of Microsoft retail stores. Add to this the unfamiliarity of Windows 8 with the majority of customers, and the poor reviews for the device, and the sales are justifiably low.

Fortunately for Microsoft, Windows 8 tablet sales are expected to pick up in the second half of 2013, possibly accounting for this poor start.

For now, it looks like the Surface is not even close to being the ‘iPad killer’ many were expecting.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s