Apple introduces 128GB iPad with Retina Display

Screen Shot 2012-10-24 at 6.04.33 AMSince its introduction in 2010, the iPad has been available in three storage variants, 16GB, 32GB and 64GB. However, Apple has today introduced a new version of the 4th gen iPad, which comes with 128GB of storage, twice the maximum storage previously available on the iPad.

Apple announced this in a press release this morning, detailing how useful the extra storage can be to users. The 128GB iPad wil be available starting from Tuesday the 5th of February in black or white for $799 (US). The Wi-Fi + Cellular model will set you back $929 (US), edging closer to the price point of Apple’s cheapest Mac, the 11-inch Air.

Included in the press release is a quotation from Philip Schiller, who had a few words to say regarding the possibilities of this new iPad:

“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and every day they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”

At a much higher price point than the entry level 16GB model, it is clear that this new variant is aimed at a more professional audience, keen on replacing their laptop with an iPad. With this new higher storage capacity, the iPad is sure to challenge some laptop computers, and although it is not capable of doing all tasks a Mac or PC can do, it is becoming much more powerful as the years pass.

The 128GB iPad is not so much a competitor to other tablets, simply due to the price, but more aimed at low-level PC’s and Microsoft’s upcoming Surface Pro tablet.

Apple is expected to unveil a 5th gen iPad in March, which is likely to involve a major redesign.

Press Release:

CUPERTINO, California―January 29, 2013―Apple® today announced a 128GB* version of the fourth generation iPad® with Retina® display. The 128GB iPad with Wi-Fi and iPad with Wi-Fi + Cellular models provide twice the storage capacity of the 64GB models to hold even more valuable content including photos, documents, projects, presentations, books, movies, TV shows, music and apps.

“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and every day they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”

iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. The over 10 million iWork® users, and customers who rely on other incredible apps like Global Apptitude for analyzing team film and creating digital playbooks, Auria for an incredible 48 track recording system, or AutoCAD for drafting architectural and engineering drawings, also benefit greatly from having the choice of an iPad with more storage capacity.

“Our AutoCAD WS app for iOS was designed to give customers seamless access to their designs anywhere, anytime,” said Amy Bunszel, vice president of AutoCAD products for Autodesk. “These files are often large and highly detailed so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data.”

“The features and capabilities of iPad give us the ability to set a new standard for multitrack recording and editing on a mobile device,” said Rim Buntinas, WaveMachine Labs’ CEO. “Users of the Auria app can play 48 mono or stereo 24bit/96 kHz tracks simultaneously, record up to 24 of those tracks simultaneously, and also edit and mix with familiar tools. With its portability and all-day battery life, iPad has revolutionized recording for audio professionals allowing artists to record anywhere.”

“The bottom line for our customers is winning football games, and iPad running our GamePlan solution unquestionably helps players be as prepared as possible,” said Randall Fusee, Global Apptitude Co-Founder. “The iPad’s unbeatable combination of security, being thin and light, having an incredible Retina display and also being powerful enough to handle large amounts of data enables us to deliver a product that takes film study to a new level and ultimately gives our users the best opportunity to prepare, execute and win.”

The fourth generation iPad features a gorgeous 9.7-inch Retina display, Apple-designed A6X chip, FaceTime® HD camera, iOS 6.1 and ultrafast wireless performance**. iOS 6.1 includes support for additional LTE networks around the world***, and iTunes Match℠ subscribers can download individual songs to their iOS devices from iCloud®.

iPad runs over 800,000 apps available on the App Store℠, including more than 300,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports the more than 5,000 newspapers and magazines offered in Newsstand, and the more than 1.5 million books available on the iBookstore℠.

Pricing & Availability

The new 128GB versions of the fourth generation iPad will be available starting Tuesday, February 5, in black or white, for a suggested retail price of $799 (US) for the iPad with Wi-Fi model and $929 (US) for the iPad with Wi-Fi + Cellular model. All versions of the 128GB iPad will be sold through the Apple Online Store (www.apple.com), Apple retail stores and select Apple Authorized Resellers.

*1GB = 1 billion bytes; actual formatted capacity less.

**Network speeds are dependent on carrier networks. Check with your carrier for details.

*** Information about LTE carriers can be found at www.apple.com/ipad/LTE.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s