It’s been rumoured for a while now that Apple is working on an audio streaming service to take on the likes of Pandora, Spotify and Rdio. Today The Verge reports that the service is ramping up, with Apple intensifying talks with record labels in order to get its service ready for a summer launch.
Now multiple music industry insiders have told The Verge that significant progress has been made in the talks with two of the top labels: Universal and Warner. One of the sources said “iRadio is coming. There’s no doubt about it anymore.” Apple is pushing hard for a summertime launch.
CNET has also highlighted that such a service would be a headache for Apple to develop, as it would take a long time for Apple and the record labels to reach an agreement.
By the looks of today’s report, it looks like the service is in fact almost ready. As long as both parties continue to negotiate, we could very well see an "iRadio" service in the summer. Although I’m sure Apple will come up with a better name than that.