Apple’s rumoured music streaming service looks to be coming along nicely, with a report today from The Verge claiming that Apple will sign deals with Universal Music and Warner Music in the near future.
“Multiple sources” have told The Verge that Universal Music Group, the largest of the major record companies, is in the final stages of negotiation with Apple, meaning that a deal could be confirmed within the next week. Furthermore, Warner Music is said to be close behind, meaning that iRadio may finally be unveiled in the near future, likely at this year’s WWDC conference, after rumours last year suggested we would see iRadio in 2012.
This report comes a week after CNET’s own report, which gave further insight into the streaming service, saying that Apple would be better for record companies than the deals they have made with Pandora.
The Verge also detail negotiations with Sony Music Entertainment and Sony / ATV, which are said to be in much earlier stages. In addition to this, Apple will have to also negotiate with music publishers.
The report gives more insight into the prices Apple may be paying, which may be “neck and neck” with Pandora’s. This may still be a good deal for Apple however, considering that their service is expected to feature more on-demand content than Pandora, and yet they are still paying a similar price.
Provided that Apple does strike deals with all the necessary publishers and labels, we will likely see this new streaming service later this year, with some rumours pointing to WWDC as the big unveiling.